When an investor wants to buy or sell a share of common stock, the price and conditions under which the order is to be executed must be communicated to a broker. The simplest type of order is the market order, an order to be executed at the best price available in the market.
The danger of a market order is that an adverse move may take place between the time the investor places the order and the time the order is executed. To avoid this danger, the investor can place a limit order that designates a price threshold for the execution of the trade. The key disadvantage of a limit order is that there is no guarantee that it will be executed at all; the designated price may simply not be obtain- able. The limit order is a conditional order: It is executed only if the limit price or a better price can be obtained.
Another type of conditional order is the stop order, which specifies that the order is not to be executed until the market moves to a designated price, at which time it becomes a market order. There are two dangers associated with stop orders. Stock prices sometimes exhibit abrupt price changes, so the direction of a change in a stock price may be quite temporary, resulting in the premature trading of a stock. Also, once the designated price is reached, the stop order becomes a market order and is subject to the uncertainty of the execution price noted ear- lier for market orders. A stop-limit order, a hybrid of a stop order and a limit order, is a stop order that designates a price limit. In contrast to the stop order, which becomes a market order if the stop is reached, the stop-limit order becomes a limit order if the stop is reached. The stop- limit order can be used to cushion the market impact of a stop order. The investor may limit the possible execution price after the activation of the stop. As with a limit order, the limit price may never be reached after the order is activated, which therefore defeats one purpose of the stop order—to protect a profit or limit a loss.

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